Monday, March 25, 2013

Oh, Hello YEG Fashion Scene. I'm Sorry For Ignoring You For So Long.

Photo Credit: Republic311 Photography
I am ashamed to admit that I have never really paid that much attention to the fashion scene in Edmonton. Considering I was once part of this scene...well...that intensifies the shame even more. I've always known that the artistic community in the city was large but it was never a focus for me. Even the years that I was a part of Western Canada Fashion Week, when I had the chance to wear the designs of so many talented people, I still found myself looking to Toronto, Paris, Milan and New York rather than in my own back yard.  

Luckily my eyes have been opened to just how incredible it all is here, so my shame is being replaced with admiration and awe instead. Here are my new favourite local finds:


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{Clothing} Malorie Urbanovitch. I love the clean lines that she uses in her designs, and the fabrics that she uses are perfection. I'm a lover of the shift dress, and right now I'm coveting the one on the left from her SS13 collection. 







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{Jewellery} So Pretty. Each item is handmade by Cara Cotter with gold, rose gold, sterling silver, and semi-precious stones.  I'm not a fan of chunky jewelery in general, but somehow she has created a stunning seven-page collection of pieces that should be chunky and clunky; instead, even the largest necklaces and bracelets still feel dainty and feminine. I would wear everything, but my favourite is the Aqua Chalcedony & Gold ring



{City Blog} City and Dale. Food, culture, fashion, and what's going in in YEG are the focus of this blog. My favourite feature is their Weekend Guide is avgreat resource for everything cool that is going on in the city.  Fun fact: while I was combing their archives, I stumbled upon their profile of So Pretty from October 2010 which led me to fall in love with her designs. 

{Style Blog} Adventures in Fashion. Vickie's blog is making me re-think my aversion to taking outfit posts in the winter, because her photos are beautiful! No doubt she was freezing her tush off the entire time, so extra props for her. I adore her style in general, but my favourite of her recent outfits are Stripes and Plaid and Lace (that COAT!). As if being incredibly fashionable isn't enough, she's also a talented DIY-er.  Commence girl crush.

Who are your favourite local (to you) bloggers? 


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